A Music Video Honoring Resistance, Memory, and the Love for Al-Quds
My Heart Bears Jerusalem
Challenge
To revive an artist's career with an epic Jerusalem tribute, filmed internationally, conveying hope and resistance.
Highlights of Our Project
At REDSHIFT, we excel at transforming musical artistry into compelling visual narratives.
Highlights of Our Project:
Artist Revival: This project was a crucial comeback for Ibrahim Dardasawi, becoming the largest and most impactful production of his career.
Evocative Visual Storytelling: We focused on translating a deeply emotional tribute into a compelling visual narrative, designed to resonate globally.
Strategic Location Selection: Filming took place in Mardin, Turkey, carefully chosen for its architectural resemblance to Jerusalem, allowing us to capture the city’s essence while maintaining creative freedom and avoiding political complexities.
Symbolic Storyline: The video follows a powerful narrative of resilience, depicting a young man’s unwavering hope for Jerusalem’s freedom despite adversity.
Our Approach
Global Vision, Unified Execution
From concept to completion, we managed every phase:
Vision & Planning: We developed a heartfelt story of two orphanage friends reuniting to help others, subtly reflecting the client’s humanitarian work. Meticulous storyboarding, casting, and multi-national location scouting ensured every detail served the narrative. Logistical planning was critical to coordinate crews and equipment across continents.
Production: Filming across Los Angeles and Istanbul allowed us to capture diverse settings. We ensured visual consistency despite working with two different crews, employing striking cinematography and warm lighting to enhance emotional resonance. Every shot contributed to the story’s depth and the song’s message.
Post-Production: Our team expertly wove together footage from both locations, ensuring seamless editing, consistent color grading, and enhanced sound design to create a cohesive and impactful final product.
Result
The Impact: A Global Message Amplified
The “Quranun Quran” music video has achieved remarkable success, garnering over millions of views across various digital platforms. Its cinematic depth and heartfelt narrative have profoundly resonated with audiences globally, significantly amplifying the song’s powerful message of faith, unity, and service. This project stands as a testament to the power of visual storytelling in elevating musical artistry and connecting with audiences on a deeply emotional level, subtly highlighting the profound impact of humanitarian efforts.
Over 4 millions of views across digital platforms, amplifying the song’s message worldwide.
Over 4 millions of views across digital platforms, amplifying the song’s message worldwide.
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Ready to Tell Your Story?
Inspired by how we brought these visions to life? Whether you’re an artist looking for a career-defining production or a brand seeking to connect with a global audience through powerful visuals, REDSHIFT is here to help.
Let’s discuss your next project and craft a story that resonates.
