Children’s publishing brand identity
Kitabyana branding and commercial
Challenge
Creating a brand identity and promotional video for a children's book publisher that celebrates Arab and Islamic culture, empowering young readers to see themselves as heroes.
Our approach
Highlights of Our Project
REDSHIFT partnered with Kitabiyana, a startup dedicated to culturally rich children's books, to develop a compelling brand identity and an engaging video promotion. Our goal was to resonate with families and highlight the transformative potential of stories that empower children to see themselves as heroes.
We focused on creating a brand that truly reflects Kitabiyana's mission: helping children of Arab and Islamic heritage see themselves as the protagonists of their own stories.
The challenge was to develop a brand that was both engaging for children (playful, welcoming) and meaningful for parents (reflecting cultural richness and educational value).
We created a brand that lives across all touchpoints, from logo to video, ensuring a consistent and captivating experience that communicates Kitabiyana's unique value proposition.
Our Comprehensive Approach
Brand Identity
We developed a unique brand that balanced childlike playfulness with authentic cultural motifs. The logo, colors, and typography were designed to be both engaging for kids and meaningful for parents, reflecting the rich Arab and Islamic heritage Kitabiyana celebrates. Comprehensive brand guidelines ensured consistent application across all platforms.
Web User Experience & Visual Design
Our first step was to establish Kitabiyana’s digital home. We crafted a seamless and intuitive web user experience (UX) designed specifically for parents and educators, making it easy to discover and engage with the books. Concurrently, we developed the visual design for the website, ensuring it was not only aesthetically appealing but also consistently reflected the brand’s playful yet culturally rich identity, focusing on storytelling and customer engagement.
Video Promotion
We produced a captivating video that brought Kitabiyana’s mission to life. It told a story highlighting the joy parents feel when their children connect with culturally relevant narratives, blending animation and live-action scenes. Authentic Arabic music and sound design further enhanced its emotional impact.
Script & Narrative
We produced a video promotion designed to capture the magic of storytelling. The narrative emphasized the joy for parents of seeing their children as heroes in culturally relevant stories, highlighting the educational and emotional benefits of Kitabiyana’s books (confidence, cultural awareness, love for reading).
Visual & Audio Elements
The video combined animation and live-action scenes, showcasing children interacting with the books. Authentic traditional Arabic music and sound effects added an enchanting and relatable cultural layer.
Editing & Production
Our team ensured high-quality production values, with dynamic yet thoughtful editing that made the video both visually appealing and emotionally impactful.
Result
Empowering Young Readers and Growing a Brand
The rebranding and video promotion efforts significantly enhanced Kitabiyana’s visibility and appeal in the children’s literature market. The new brand identity resonated strongly with parents, leading to increased engagement and a growing customer base. The video successfully communicated the emotional and educational value of Kitabiyana’s books, resulting in higher conversion rates and widespread recognition.
REDSHIFT helped Kitabiyana establish a powerful market presence
REDSHIFT helped Kitabiyana establish a powerful market presence
Next project
Ready to Tell Your Story?
Inspired by how we brought these visions to life? Whether you’re an artist looking for a career-defining production or a brand seeking to connect with a global audience through powerful visuals, REDSHIFT is here to help.
Let’s discuss your next project and craft a story that resonates.
